Lenders
Gone are the days when the obvious first step would be to visit your neighborhood bank for financing. The consumer lending market today includes competition from non-traditional lenders and even the Internet, so it’s possible for you to shop around.
Regardless of where you go, knowing what lenders will think when they review your loan proposal will help you win them over. Keep in mind that many people who apply for loans are turned down not because they wouldn’t qualify for the loan, but because they didn’t know how to anticipate and answer the lender’s questions.
If you’re gonna play the game, ya gotta know the rules. Lenders, like investors (who we discuss here and in Section Three of the Finding Money ebook) have certain ways of conducting their business, so keep reading to learn how to find money from lenders.
